AI PRODUCT BUILDER · FINTECH & BANKING · ANALYTICS

Product leader in B2C fintech and B2B2C marketplaces. I've shipped AI/ML bidding platforms, ML credit scoring models for lending and payments products across the US and Latin America, and on my own time I build AI-native products for solving my own problems and for fun.

USD 10M+

ARR credit-risk portfolio I lead at TransUnion

+40 pp

revenue growth from an AI/ML bidding platform

+25%

SME loan approvals from ML credit scoring, same default risk

+10 pp

onboarding conversion for personal loans & BNPL

My toolkit

Build

  • Cursor
  • Claude
  • LangChain
  • Vercel
  • Supabase
  • GitHub
  • Webflow
  • Resend
  • ElevenLabs
  • Sentry
  • LogRocket
  • Google Cloud
  • Google Ads

Analyze

  • SQL
  • Python
  • Snowflake
  • BigQuery
  • AWS Redshift
  • dbt
  • AWS SageMaker
  • Tableau
  • Statsig
  • Claude

About

A product leader with a data scientist’s toolkit.

I’m Carlos Felipe Sánchez Rojas, a product leader focused on B2C fintech apps, growth strategy, credit-risk solutions, and data and analytics. I started out as an economist and data scientist, so I make data-driven decisions and build with an eye on how fast we can get to insights, so we shorten the feedback loop.

I define the problem, size it, build hypotheses, test them, measure results and repeat. All while keeping in mind the user experience, event logging, data structure, product architecture and automation.

M.S. in Technology Management and a Postgraduate Certificate in Data Science & Machine Learning from Columbia University; M.A. and B.A. in Economics from Universidad de los Andes; Blockchain Technologies at MIT Sloan; IBM Data Science Professional Certificate. Spanish (native), English (bilingual), French (basic).

Domains
Credit riskLending & BNPLBanking & payments
Strengths
AI / ML productsData platforms & analyticsExperimentation & growth

My Products

01 / 03

01 · Personal finance · B2C · Colombia

OneCafe

“Ordena el presente. Planea el futuro.”

The why

Money, more than infidelity, is one of the biggest reasons families fall apart. It's rarely about how much a family earns; it's that they have no shared plan and no tools to stick to one. So the trip, the house and the kids' education stay dreams instead of goals.

OneCafe's mission: keep families together, and give them a plan they can actually follow to reach the goals they share.

User personas

  • The Household CFOPrimaryGoal: know where the month's money is going and how much is still safe to spend.Pain point: downloads statements from several banks and rebuilds the same spreadsheet every month.
  • The Couple Sharing FinancesSecondaryGoal: one shared view of household spending.Pain point: money split across accounts, and no way to share some of it while keeping the rest private.
  • The PlannerSecondaryGoal: decide whether the family can afford a change, like a new school or a rent increase.Pain point: no simple way to project how long savings will last.

What AI takes off their plate

Before: Finance tools were reactive—you uploaded data, fixed categories, and stared at charts. The “job” stayed yours: remember subscriptions, guess if the month holds, hunt deals and better rates elsewhere.

The paradigm shift: AI turns the ledger into a living plan tied to presupuestos and metas, watches reality against that plan, and proposes next steps (cut slack, reallocate to a goal, flag a recurrente, surface a flight/hotel deal or better APY)—with you approving every change.

After (OneCafe): Not a chatbot giving tips—a wealth manager in your pocket that starts from your extractos and hogar, closes the loop when you say yes, and over time adds deeper optimization (including portfolio, with opt-in)—rules-first today, agentic tomorrow.

My role: Solo founder, CPTO, creator—you name it.

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Experience & Achievements

TransUnion

Bogotá

Senior Product Strategy Advisor, Credit Risk

USD 10M+ ARR

Defining TransUnion’s LATAM growth strategy, starting with Chile, grounded in the market landscape, clients’ data needs and product excellence. Leveraging AI to build better risk-scoring models and shape the data-acquisition strategy.

BankingCredit riskRisk models

Kiwi

Bogotá

Head of Product

+10pp onboarding conversion

Drove growth for Personal Loans and BNPL while cutting fraud, defaults and friction. Partnered with the CEO and COO on the product vision to expand financial inclusion for merchants and buyers in Puerto Rico and Florida through new payment options, a better UX and new partnerships.

LendingBNPLFraud & risk

EverQuote

Boston

Senior Product Manager

+40pp revenue

Owned the AI/ML bidding platform end to end, growing revenue through algorithmic optimizations in the data pipeline. Led the company's first Customer Data Platform and consolidated data flows for future agentic-AI automation.

AI / MLData PlatformAds & Bidding

fortú

Miami

Senior Product Manager

+250% remittance revenue

Led discovery and launch of remittances (+30 pp funding rate for international customers). Ran lifecycle experimentation that raised account funding 40 pp and grew interchange revenue 4×.

PaymentsNeobankExperimentation

MOVii

Bogotá

Product Manager

+15pp approval rate

Shipped an ML credit-scoring model for B2B lending to SMEs that approved more borrowers without raising default risk.

ML scoringSME lendingCredit risk

Earlier: Co-founder of Golera (presented at Collision Conf) · Technical Consultant at Management Systems International · Data Scientist at Fedesarrollo and Universidad de los Andes · Senior Teaching Assistant, edX Fintech & Data bootcamps.